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How PAYBACK combined movement with competition and brought its team together in just one month!
How do you combine sport, healthy competition and team building in just 30 days? PAYBACK found a way!
The PAYBACK team (Loyalty Partner Polska) decided to run a sports challenge with employee health, team building and a space for competition in mind. The goal was to get as many people as possible into physical activity while strengthening the sense of community in the company. The competition had to be motivating enough for employees to stay in the challenge for the whole month.
For the organizers, clear results and easy implementation were key, so the challenge could be managed smoothly.
The challenge
The campaign was announced with ready-made email templates and posters, and while it ran, the organizers shared results updates and reminders through the company messenger and by email. Summaries in the form of graphics were especially popular and kept engagement up.
The key elements that boosted employee engagement were:
👉 Individual competition for points for a variety of physical activities
👉 Team competition between teams formed by the participants
👉 Streak, a bonus for daily activity that turned out to be a huge motivator
👉 A charity goal that turned activity into zlotys of support
The effects? Visible right away!
✅ Strong employee engagement in the competition: the streak and points were a big motivator
✅ Better integration between employees: noticeable even to the coordinator
✅ The main goals achieved: activity, integration and healthy competition
✅ A noticeable boost of energy in the team
"Your communication proposal was great, because especially at the beginning it made my work much easier and I built on what had been prepared." - Project coordinator
"I had some activity planned every day, even an evening walk. In everyday life I sometimes lack time, but the app and the challenge motivated me a lot." - Challenge participant
More than sport!
For PAYBACK, the challenge was an effective way to get the team moving and give it a chance for positive competition. Although it was not the company's first wellbeing project, it was the competition, the mobile app and the visual side of the communication that made it stand out from the others.
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