ALL4Kids Charity Race

Organizing the ALL4Kids Charity Race is above all a huge logistical challenge, but also an incredible source of satisfaction that grows stronger with every day of the race. We see the enthusiasm, commitment and joy of the participants, thanks to whom the children will receive the support they need and a better start in adult life
- Monika Kupiec, campaign coordinator

Summary

Businesses are increasingly aware of their role and social responsibility. This idea also guides the ALL4Kids campaign, whose main goal is to support a charitable cause. The amount of support depends on the number of kilometers covered by the participants.

The organizers see the "charitable cause" more broadly: it is not only about providing financial support. It is about building social awareness and sensitivity, and working together to improve the lives of future generations. 

In 2022, the beneficiary of the race was the Fundacja Joanny Radziwiłł "Opiekuńcze Skrzydła" (Joanna Radziwiłł Foundation "Caring Wings"). In the previous edition, the funds went to Fundacja Happy Kids.

How the challenge went

At first, the initiative was for cyclists only. Over time, walking and running were added, which clearly increased the reach of the race (by 32%). The intense one-week format means everyone really lives the event and competes with other teams for a higher place in the ranking.

For the organizers, the ALL4Kids Charity Race starts several months earlier, when they shape the idea for the campaign and get in touch with the foundation. Then comes regular communication with the participants.

With such a short event, the last days before the start of the race are especially important, because everyone has to receive all the necessary instructions and answers to any questions.

This ongoing contact continues until the end of the campaign. It is important to keep engagement up all the time and to communicate regularly through different channels. The race lasts a week, so there is no room for even the smallest delays. 

The final stretch of the campaign is when emotions peak: the rankings are hot as participants compare themselves and log more and more activities. Changes in position, especially at the top, cause a real stir. And of course they lead to even more activities, because the fight is fierce!

The ALL4Kids Charity Race is a demanding project. It involves intense work on many tasks at once, so that participants from dozens of companies can focus on collecting kilometers without any obstacles. There are difficult moments, but in the end we are aware that the biggest thanks go to the Foundations for their daily work and the effort they put into helping children.
- Anna Mierzwicka, campaign coordinator

Results

Every year, more and more committed people take part in the ALL4Kids race. For a week, company teams fight hard for the podium and the title of winner.

"It is the optimal time to keep participants highly motivated and fully engaged in covering more kilometers and fighting for a place in the ranking," says Monika Kupiec, one of the organizers of the initiative.

In 2022, this made it possible to donate as much as PLN 137,150 to the Fundacja Joanny Radziwiłł Opiekuńcze Skrzydła.

The children prepared a lovely thank-you for the participants! Watch the video 😁.

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