Optima Logistics Group: a sports challenge that united the team and strengthened the employer brand

A great goal brings great results

The aim of the challenge was to strengthen team cohesion and build a positive corporate culture. The initiative set out to get employees into regular physical activity, promote a healthy lifestyle and increase motivation to work together across departments. The challenge was also meant to support employer branding by showing the company as an employer that cares about its employees' wellbeing and promotes the values of physical activity.

As one of the coordinators recalls:

“I think it's a great initiative that brings people together.” 

The challenge in numbers

👉 Impact on health: 90% of employees noticed a positive effect on their health and wellbeing.
👉 Team cohesion: 80% felt more connected with their colleagues.
👉 Higher productivity: 60% of employees said they became more productive thanks to physical activity.
👉 Motivation and engagement: 100% of participants felt more motivated to be physically active thanks to the competition.

The challenge

The sports challenge at Optima Logistics Group lasted three months. During the campaign, a variety of missions kept participants engaged beyond the race in the rankings: short weekend missions as well as weekly ones, combined with extra points for activity. The missions were meant not only to motivate people to move regularly, but also to encourage friendly rivalry.

Participants shared their opinions about the program, which had a positive effect on their everyday lives: 

“I started doing sport actively and regularly, not just occasionally.”

“Competition, discipline, motivation, better fitness. Building habits. Bringing people in the company together.”

Promotion

Optima Logistics Group promoted the challenge effectively, using a range of internal communication channels to reach as many employees as possible. The company used promotional materials prepared by Activy, such as posters, screensavers and text messages, to keep people informed about the challenge and encourage them to join.

The company also held meetings with managers, who actively supported the initiative by talking to their teams about the benefits of taking part and motivating employees to get involved. 

Results of the sports initiative

Optima Logistics Group made good use of the sports challenge to promote its employer brand, highlighting its care for employee wellbeing and a company culture that supports a healthy lifestyle and team cohesion. Thanks to the challenge, the company could present itself as a modern employer that invests in its employees' development, motivation and integration, and it also had a positive effect on their health and wellbeing!

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