Cycling to work: fun and wellness in one

Preparations

Aviva treats a healthy lifestyle as a priority. That is why our task was to connect Activy with "Go Well", the company's year-round internal program promoting wellness among employees.

For the cycling competitions it organized before, the company used several tools at once. This created more work and clearly called for more automation. That is why we replaced them with one complete, easy-to-use system.

The Activy app took a lot of work off our hands during the competition and made it easy to track participants' progress. The app was easy to use, and the team took care of the technical side of the competition and answered participants' questions.
The higher points multiplier for cycling to work was also great. We wanted employees to choose the bike instead of the car on their way to the office, and that is exactly how it worked! - Mateusz Przedpełski, challenge coordinator

Aviva employees are familiar with the idea of taking care of themselves thanks to the company's earlier health programs, so they were keen to take on the cycling challenge. A full communication plan was prepared for the competition, and our posters were put up at Aviva's headquarters.

For the participants, we prepared a dedicated website with the key information, the ranking and the prizes.

To show participants that the point was their well-being and reducing CO2 in the air more than the competition itself, we introduced a matching system of points and prizes. There were more winners than just the top riders in the ranking, which participants really appreciated!

How the challenge went

The new cycling challenge caught on in the company very quickly. Thanks to a special scoring system, we gave extra rewards for cycling to work, which matched the goals of the competition. This way, the organizers could recognize employees for this type of ride, and not only for the kilometers covered.

Until then, the results of advanced cyclists had made it hard for people who ride less often to get involved. With Activy we changed that: both athletes and city cyclists took part. We took care of the technical side of the program, which took a lot of work off the people who had run this kind of activity in the company until then.

Until now, I saw the bike mainly as a means of transport. I just wanted to get to work and back as fast as possible. The challenge motivates me to ride so much that I started taking detours on my way home from the office. I discovered new, interesting corners of my city that I would never have found without Activy - Anna, challenge participant

Results

As many as 70 employees, compared to 40 in the previous cycling program, commuted to the office with Activy. At first, we planned the campaign only for the headquarters in Warsaw, but news of the new program quickly reached the company's other branches.

Their employees wanted to join Aviva's cyclists, so we quickly extended the competition to more locations. Because the app showed the amount of CO2 saved, each of them could feel their positive impact on the environment.

Participants began to see the bike as a vehicle, not just a way to spend free time at the weekend. That is why more and more of them kept choosing it to get to work, even after the competition ended.