Engaging sports competition for employees at Volkswagen Poznań Sp. z o.o.

About the initiative

The VWP Sport Challenge was a two-month initiative covering various sports disciplines and awarding points for activities on wheels, on foot, and during workouts. Everyone could find something for themselves.

Some people extended their daily walks to reach the goal of 7,500 steps. Others ran and exercised, often involving their whole families and even their pets. Others changed their means of transport and started commuting to work by bike, reducing carbon dioxide emissions. The motivation created by team competition encouraged daily effort.

It was an initiative in which employees from all levels of the organisation and different locations were very actively involved. During this challenge with Activy, the Volkswagen Poznań Sp. z o.o. team proved how strong their team spirit was and how eager they were to build healthy habits.

TEAM VWP enjoyed an active summer and achieved its goals: social and eco.

Challenge progress

The idea of introducing Activy into company life came about during the celebration of Volkswagen Poznań’s 30th anniversary. The aim was for this event to be not only a celebration, but also an impulse for activity and integration. Team competition, with the option to create teams independently, was intended to help build stronger bonds between employees.

The number of registrations for the challenge and the exceptional engagement — as many as 420 active participants — exceeded the organisers’ expectations. It was inspiring to observe and take part in an initiative that became part of employees’ lives at all levels of the organisation.

Some daily meetings even began with displaying the ranking, sharing impressions, and talking about the number of points earned in Activy. This additionally boosted the spirit of competition and integration within the company. During the VWP Sport Challenge, the Activy app became an additional social medium, where comments motivated people to take action.

It was a great sports competition! There was a lot of talk about it in the company, and it was a brilliant motivator for active leisure time. Activy gave me the motivation for daily and very intense effort. It wasn’t easy, but the satisfaction and the team’s good position are priceless.
— challenge participant

Results

The prizes were an extra. The most important outcome turned out to be team integration in the spirit of sports competition on the way to healthy habits. We noticed a change in employees’ approach to health and activity.

We are motivated to continue working for the health and integration of the VWP team, while also supporting sustainable development goals.

To sum up, the engagement was enormous and we achieved our goals: integration, social and environmental responsibility, and wellbeing. We were surprised by the level of involvement from employees and managers in this challenge.
— Magda Mielcarek, challenge coordinator