Dozens of companies, three months on bikes and one goal

Lumen and Skylight are office buildings that at the time belonged to Unibail-Rodamco-Westfield and were rented by dozens of companies. The owners wanted to bring the tenants' employees together so they could get to know each other better.

It was also important to show the participants that they work in an attractive place where they can spend their time actively, too. Our task was to connect people from different organizations and get them to make a joint effort and help others.

We not only got the office workers cycling, we also brought them together and gave them a reason to get to know each other. A worthy charitable cause added to the success of the competition: participants rode kilometer after kilometer for the Rak’n’Roll foundation.

Preparations

Activy was one of the first activities open to all tenants of the buildings, so we made sure information about the competition was easy to find and well promoted. We placed our green roll-ups on the ground floors of the buildings, and nobody could walk past them without noticing.

We sent news about the campaign by email and through the internal platform, and participants also spread the word to each other. We put particular emphasis on getting office managers involved in the promotion.

The cycling challenge at Lumen and Skylight began with a bike service, which motivated many people to bring their bikes out of basements and garages and get them back in shape.

We wondered what the response and interest in the campaign would be. The final results surprised us in a good way. We are glad our cycling campaign got so much engagement.
The participants were not only people who already cycled, but everyone for whom the challenge actually built a healthy cycling habit. The cooperation went very well.
The Activy team was open to working together and took care of everything: the rules, the prizes, the cost settlement. I hope for more campaigns like this! - Michał Sierakowski, challenge coordinator

The challenge

The competition got moving not only people who cycled before, but everyone else as well. Cyclists talked about the campaign in casual conversations, so more people kept joining.

Some companies introduced prizes for their employees, and the award moments were a perfect occasion to meet and get to know each other. Converting the kilometers cycled into money for the Rak’n’Roll foundation motivated all participants to choose the bike more often.

The competition got me cycling to the office every day, and not only to the office. It also made me draw other people from our company into the game. I should add that commuting to and from work became much more enjoyable - Michał, participant

Results

The results exceeded the initial goals, above all in terms of interest among employees. Over the three months of the competition, 215 people joined.

The joint challenge was a good excuse to make new connections with people from one's own company and from neighboring offices. What's more, the participants really took to cycling, and even after the project ended some of them still ride to work and elsewhere.

For the kilometers cycled at Lumen and Skylight, the Rak’n’Roll foundation received PLN 6,000 to help the people in its care.

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