A nationwide charity recreation challenge!

About the campaign

September is Childhood Cancer Awareness Month. At the Fundacja Na Ratunek Dzieciom z Chorobą Nowotworową (a foundation helping children with cancer), we have supported young patients fighting cancer for almost 30 years. The 4th edition of the challenge ran under the slogan "Helping moves me. Because now it's time for your move!"

Summary

The RakReaton charity challenge has been organized for years as part of the Gold Ribbon campaign. For 4 years, we have run a campaign that encourages people from all over Poland to be physically active on a regular basis.

The 4th edition of RakReaton also came with a new goal. After the success of last year's challenge, in which over 9 thousand participants covered more than 1.1 million kilometers, we decided to raise the bar.

Since cancer is diagnosed in an average of 1,200 children in Poland every year, we increased the distance to cover from one million to 1,200,000 kilometers, but it turned out we had underestimated the participants!

More and more people join the campaign every year, and last year's edition broke all records. Over 10,000 people got involved in active helping. For a whole month, participants walked, ran, cycled and rollerbladed, and together they covered over 2 million kilometers!

Thanks to this commitment, we gained an additional sponsor and increased the charity pool by PLN 40,000. And the children in our care received support worth PLN 160,000!

The best proof that we got people hooked on an active charity campaign are the comments:

Oh, I miss RakReaton 🤗

A great campaign for kids with cancer and for getting active!

I added almost 800 km myself 👏 thank you for the wonderful motivation

Goal of the campaign

The annual Gold Ribbon campaign is organized to raise awareness of childhood cancer. It is combined with the "RakReaton" sports challenge, organized together with Fundacja Na Ratunek, in which we combine a charity goal with sports activity and fair-play competition.

This way, participants not only look after their health and fitness, but also directly contribute to an important cause.

By combining a charity goal with motivation for regular physical activity, RakReaton builds a community of aware people who are ready to act and help.

The growing number of participants year after year shows huge social engagement and confirms that solidarity and the wish to help are motivations that can move crowds.

In this way, RakReaton is becoming not only a sports event, but also an important part of building social awareness and physical culture, showing that together we can achieve more.

Preparations

Smooth communication between the Foundation and Activy helped us prepare the challenge quickly and without problems. Promotion of the event turned out to be key: a promotional video, many social media posts, emails to participants and online meetings for company team coordinators. Equally important was the involvement of sports ambassadors and influencers, who invited more people to the challenge.

RakReaton has so far been supported by, among others, Andrzej Bargiel, Aleksandra Sasha Sidorenko, Agnieszka Kobus-Zawojska. Dominika Stelmach, Igor Tracz Dolina Noteci - Kross, Kasia Zillmann, Karolina Koszewska-Łukasik, Magdalena Loska, Maria Springwald, Marta Wieliczko, Olga Michałkiewicz, Patrycja Maliszewska, Sebastian Kłosiński and Gabriela Topolska.

We started the challenge with an all-day event at the Służewiec racecourse, where the organizers, together with partners and representatives of the companies involved in the project, ran the first kilometers of the challenge.

The start of RakReaton was full of commitment (from coordinators and participants alike), adrenaline and a sense of a mission to accomplish. And none of this would have happened without the event's main sponsors: Fundacja Lotto im. Haliny Konopackiej, Impel and Artgeist, who together donated PLN 160,000 to the charity goal.

The opening day of RakReaton was an amazing experience for me. It was my first time at this event, so I had nothing from earlier years to compare it with. I was very excited to be there in person, meet the participants and see how it all looks live. I wanted to show the Foundation's presence and the commitment of our volunteers. It was a tiring day, but it helped me feel more confident in organizing this project. I felt huge motivation and pride in what we do
- Rafał, Coordinator

How the campaign went

RakReaton successfully combined care for participants' health with support for children with cancer. This year the challenge had cycling, running and steps categories, proving that a charity goal can be a strong motivation for regular exercise.

People with very different levels of physical activity took part, showing that every effort counts for a good cause. Support also came from well-known organizations and companies, which shows the wide reach and positive impact of the initiative: Totalizator Sportowy, Santander, VeloBank, JYSK, SGB Bank, Sixt, ArtGeist, Dr. Schumacher, LEGO, Fundacja UNUM, IMPEL, Nextbike, Sofomo, Amazon, Apo-discounter.pl, Grupa BPS.

Results

In 30 days, 10,209 participants covered over 2.7 million kilometers! They reached the goal with room to spare, making it possible to donate over PLN 1 million to children with cancer. A total of 314,813 activities were recorded, 52% of which were steps. The longest cycling activity was 1,015 km, and the longest run 171 km.

People from all over Poland took part in the challenge, and the top of the ranking included people from Gdańsk, Jaworzno, Wrocław, Lubin, Mława, Warsaw and Wrocław.

During the competition, the app was opened over 300 thousand times! Every year we are impressed by the commitment, and our goal is for even more companies and people to join the next editions, so that together we can achieve another success!

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