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Competing together in sport and building healthy habits for the future
Bringing together and activating both office staff and employees who do physical work
Summary
This year we expected about 100 people to take part in the Challenge, and we hit that number exactly. Most participants are usually office staff, but we promote the challenge intensively among employees who do physical work. We are thinking about adding the company messenger and the internal platform in the future to involve even more employees. Even so, we are extremely happy with this year's result.
Preparations
The app fit perfectly (especially with its step counting feature) into our Kierunek Zdrowie (Direction: Health) campaign, which we had recently launched in the company.
The Coordinator Platform was a very useful tool for pulling out the most important information. Activy made many improvements this year: taking technical work off the Coordinator's shoulders and making it easy to focus on internal communication.
The atmosphere around the challenge in the company improved a lot: fewer heated emotions thanks to the technical improvements and the development of the app, which let everyone focus fully on the active fun.
Very good memories of last year's edition whetted people's appetite for this year and "turned up" the gamification. The changes to the look of the app greatly strengthened Activy's social function.
The challenge
On the first day of the challenge this year we felt a lot of calm and joy: a quick introduction, ready-made materials from Activy, an express app launch, no questions, and strong involvement from our Account Manager. There were no technical questions because people had used the app last year; instead they asked for details and "when do we finally start"!
We have a regular group that takes part in sports activities, so we knew these people would be active participants in the Challenge. This year we saw fewer questions and no disputes.
We could feel the support of the Activy Technical Support Team and of our Account Manager all the time: they responded quickly, and the option to personalize the Challenge communication was great. We noticed that some people built the habit to the point of investing in equipment such as sports watches and smartwatches.
We often saw groups of colleagues arranging bike rides around Pomerania (around Koszalin)! Compared with the previous version of the app, the ranking result itself mattered less, and sharing photos of activities and routes mattered more.
Team competition stirred up the most emotions: funny team names (a dispute over Polish soups, won by Pomidorowa, the tomato soup 🍅) and a lot of motivation around picking team members; mixed teams, lots of diversity, and our colleagues from HR won 😄).
There was a lot of talk about team motivation. Interestingly, 3rd place went to a Team that only got going halfway through the challenge!
Results
Our experience from the previous year motivated us: last time it went great and we knew it would happen again. Employees from the warehouse and the factory motivated each other.
It helped that most people in the Challenge work at one plant in Koszalin. Employees know each other, so they could talk about the campaign.
Many people who cycle regularly take part in rallies (the company pays for participation, and we have branded kits). We always support employees who want to compete, sign up or need funding. Families with children also take part in the rallies!
At the beginning of September we organized a 10-kilometer family bike ride at a horse stud farm. It went really well and brought people together! And everyone turned on Activy to record their activity.
On top of that, Activy socks were hugely popular. We did not expect such a craze! The socks were the prize for completing a mission, and employees were very motivated to finish it.
If we were to describe the Challenge in 3 phrases, they would be:
- Kierunek Zdrowie (Direction: Health)
- Promoting an active lifestyle, which serves the Company's goals
- Active commuting to work
We finished the Challenge during the holiday season, which also coincided with the renovation of the Factory. When we are back, we will definitely celebrate the end of our Challenge! What we know for sure is that the final stretch was very exciting, and the Participants made the most of the last active days right to the end.
- Paulina, challenge coordinator
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